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Whey protein is a large, growing category, says Levels founder Blake Niemann. “But there’s actually been surprisingly little innovation." He adds: “It’s off trend. There are very few organic or paleo options ​[eg. grass-fed], and most products are still sold in big canisters with candy-inspired flavors like cookies and cream or salted caramel, and a lot of the marketing is still to the 1980s body-building set. ​ “We knew that if we wanted to get into this space, we’d have to be different and look different.”​ On the ‘being different’ front, Levels​ ​ uses grass-fed whey protein and blends it with freeze-dried whole fruit/veg powders [as opposed to drum- or spray-dried powders], providing a full serving of fruit/veg per serving. “The fruits/vegetables provide the flavor, so we don’t have to add natural or artificial flavors to make the product taste acceptable," ​says Niemann, who launched Levels earlier this year. "We can label the powders as whole fruits because that is what they are, just freeze dried whole fruits that have been ground into powders, so we have a very clean label."​ Each serving of Levels grass-fed whey protein includes a serving of fruits and/or vegetables On the ‘looking different’ front, Levels (a name Niemann’s girlfriend came up with) markets its products in a big 5lb box (as opposed to a cylindrical tub) with a modern, clean design (which Niemann created himself), but also offers single serve sachets to encourage trial. More than half of Amazon users have Prime membership now ​ And so far, says Niemann – a runner up in Food Vision USA’s 2016 ‘ trailblazers’ challenge​ ​ - the strategy is paying off. “We’ve only been on the market for a couple of months on Amazon and via our own website, and I’m really encouraged by the sales and the feedback [via reviews on Amazon]. The top comments are people love the flavors of the fruit and the super-clean packaging. We’re going to approach brick and mortar outlets but for products like this, online really works well, especially to start with.​ “Amazon is eating up many traditional bricks and mortar retailers and more than half of Amazon users have Prime membership now.”​ Consumers are looking for grass-fed meat and dairy​ So who’s the target audience for Levels​ ​? Blake Niemann: Start-ups should go deep before they go wide when it comes to distribution “We are looking for consumers that buy grass fed dairy or meat, cross fitters, people looking for organic and grass fed, and people already in the category that want to trade up," ​says Niemann, who says there are other brands [Naked Whey, Natural Force, ProMix, Reserveage etc] offering grass-fed whey, “but they are still using traditional flavors and packaging formats​.” So what lessons did he learn from his previous food start up (quinoa-based snacking brand eatKeenwa​ ​)? Lots of things, says New York City-based Niemann, who majored in global supply chains & operations management at college, and says spending time on due diligence to ensure that the manufacturing partners you work with meet the highest standards is critical for early stage companies Perhaps the biggest learning, however, is the importance of going deep before going wide, building steadily and not spreading yourself too thinly when you’re going into bricks and mortar stores, he says. “When you first launch a product you want to be on every shelf, in every store, but what really matters is velocity, not the number of stores you are in.

For the original version including any supplementary images or video, visit https://www.foodnavigator-usa.com/Article/2016/11/11/Grass-fed-whey-whole-fruit-powders-Levels

Trying To Get In Shape? Try These Tried And True Techniques!


Fitness means being healthy physically and mentally. When people reach a good level of fitness, their body and mind function better. If you are struggling to get fit again, the following article has suggestions to better your fitness level.

To attain their fitness goals, many people turn to weight lifting at the gym. Though to really see results, all you need are some simple push ups, pull ups, handstand push ups, bridges, leg raises, and squats.

Grow your own garden. Many people do not realize that starting a garden requires lots of hard physical labor. You will have to squat a lot, dig, pull weeds and carry heavy things. It's one of several hobbies you can do around that house that can actually help you get in shape.

Explore creative options when coming up with a fitness plan. There are so many activities that offer a great workout that the gym isn't necessary. Picking a workout regimen that you actually enjoy will continue to give you the motivation you need.

Keep your knees strong by exercising your thighs. It's very common for athletes and people that workout to tear the ligament behind their kneecap. Make sure to exercise your quads as well as your hamstrings to prevent this from happening to you. You can do such things by leg extensions and leg curls.

When you're working out, be sure you're exhaling after you do a repetition of a weight. This will allow the body to intake more air, which will help raise your energy levels.

Lift a higher amount of weight for a lower amount of reps. Before you start working out, select a muscle group. Make sure you do a set of reps using light weights. Doing 15 to 20 reps of your warm-up weight is ideal. Then, increase to a weight that you can't do more than 6 to 8 reps with. Add another five pounds and do your third set.

Do you want to increase the intensity http://cytosportamino7HU.webdeamor.com/ideas-on-quick-tactics-for-iso-xp-whey-protein of your workout? Implementing a stretching routing can cause you to increase your strength. During your routine, stretch the muscle you are working on for about 20 to 30 seconds between each set. To improve your workouts, try stretching.

If you are new to making exercise a part of your life you should not refer to it as such. These words may kill your motivation right from the start. When you go and exercise, instead call it running or cycling.

Make sure you work on solid contact skills as you get ready to play volleyball. The best thing that you can do to achieve this is by playing foosball. Foosball is fast and competitive, involving quick hand-eye coordination with lighting fast reflexes. While you are playing a fun game of Foosball, you're also building useful skills for playing volleyball.

This article shows the areas where you can improve fitness. As long as you try to do something about it, there is no reason for you to feel ashamed for currently being out of shape. Your goals for getting fit will be within your grasp if you make use of the advice outlined here.

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The largest of the recalls covers over 740,000 328i, 328xi, 328i xDrive, 525i, 525xi, 528i, 528xi, 530i, 530xi, X3 3.0si, X3 xDrive30i, X5 xDrive30i, Z4 3.0i, Z4 3.0si and Z4 sDrive30i vehicles from 2007-11. Also included is the 2008-11 128i. All have six-cylinder engines. Documents posted Friday by the U.S. National Highway Traffic Safety Administration show that a heater for the positive crankcase ventilation valve can overheat and cause the valve to melt, increasing the risk of a fire even when the vehicle is not in use. No injuries have been reported. Dealers will replace the heater. The heater is designed to prevent the valve from freezing in cold temperatures, BMW spokesperson Hector Arellano-Belloc said. But irregularities in manufacturing can cause corrosion can lead to overheating. The other recall covers nearly 673,000 cars including the 323i, 325i, 325xi, 328i, 328xi, 330i, 330xi, 335i, 335xi and M3 from the 2006-2011 model years. Also covered are the 2007-2011 328i xDrive, 335i xDrive and 335is, and the 2009-2011 335d. Wiring for the heating and air-conditioning system can overheat and cause connectors to melt, also increasing the fire risk, even when vehicles are unattended. Four drivers reported injuries.

For the original version including any supplementary images or video, visit http://www.cbc.ca/news/business/bmw-recall-1.4385978

Using Vitamins And Minerals To Feel Great


Your body primarily functions everyday because of minerals and vitamins. They are an important part of making sure everything in the body runs as it should. The key to a healthy life for you and everyone in your family is to get the right amount of nutrition in each meal and additional supplements. Continue reading to learn about the regimen that you should construct.

Make your diet more healthier and balanced by getting the proper amount of minerals and vitamins each day. Aim for five to seven portions of fruits and vegetables each day, combined with a small amount of protein. If you do not manage to meet this target, then make sure you are taking a vitamin supplement to make up the shortfall.

Your bones need calcium to stay strong. To better absorb calcium, the body needs plenty of vitamin D. You can get out in the sun, take a supplement or eat a fortified food. By making sure you have enough vitamin D, you help with calcium intake.

Take supplements with food. Vitamin A, E, and K need to be taken with food to be properly absorbed. Taking these supplements with fat-containing food improves absorption.

You must have enough iron in your body in order to help build up your red blood cells. Red blood cells are what carry oxygen around your body. Men do not require as much iron as women do, which is why most supplements are made for women. If you're tired and lethargic, you may lack iron.

If you want better health without spending a ton on medical bills, vitamins and minerals can do the trick. They can improve how you feel and could reduce your number of doctor's visits.

To get more B2 vitamin into one's diet, eat foods like diary and bananas. Being deficient in these vitamins can lead to lowered red blood cells and hemoglobin, scaly skin and cracked lips. Riboflavin has been shown to help prevent cancer, carpal tunnel syndrome, cataracts and anemia.

It's not uncommon for most people want to eat foods that have the best nutrients in them, but many of those types of foods an be costly. Taking proper vitamin and mineral supplementation can help your body perform at optimum levels. It may also counteract some less than desirable foods.

An adult who would like to take a children's gummy vitamin, should take more than one. Adults need to take more vitamins than kids, so when you take one it won't be enough. However, make sure you read the instructions so you do not take too many.

In this downward economy, it's easy to ignore our health and instantly eat fast food devoid of important vitamins and minerals you need. Vitamins are great options to consume to get the nutrients that you need.

This article mentioned previously that you must have the right vitamins on a daily basis for the sake of your health. Regardless of your age, nutrition is vital. Keep these easy ideas you have read in mind so you will make use of them in your home. This will make sure your whole family is staying healthy and happy.